As part of Search Engine Optimisation (SEO) it is crucial to know your websites target audience, and an especially great task is to compare your target audience to your actual audience.
A great brand needs exposure and repetition if it is to grow in stature and attract a following of loyal customers. One of the most common forms of brand building is off the page advertising, whether it be in newspapers or magazines. This helps to keep the company name and brand in front of all prospective clients. More companies are now looking to redirect some of their off the page budget to outdoor advertising. Anything from bus backs, sports perimeter, train stations, 48 sheet posters, taxis and roundabout sponsorship. This outdoor activity will supplement your existing off the page work and will help to generate you more enquiries.
Well, we did it! The Feckenham 40 Mile walk on Saturday 5th May 2012 was a great success, with over 50 people in total crossing the finish line! Whether they walked the last 10 miles, joined in at the 20 mile half way mark, or powered through the whole 40 miles, everyone at b1 and [...]
On Saturday 5th May 2012, a group of people from b1 Group and Feckenham First School will walk 40 miles non-stop to raise £5000 for Macmillan.
For any business, your brand really is one of the biggest assets, and if you’ve got it right, it will be distinctive, memorable, vibrant and exciting.
Here is a free desktop background for you to download this week – very fitting but a colourful take on this miserable weather!