b1 Group is a full service brand consultancy creative agency with expertise across a broad range of sectors. Our clients find that when they work with b1, all of their marketing and design needs are handled consistently. We thrive on high standards and our work is always impactful and on brand.
11th May
A great brand needs exposure and repetition if it is to grow in stature and attract a following of loyal customers. One of the most common forms of brand building is off the page advertising, whether it be in newspapers or magazines. This helps to keep the company name and brand in front of all prospective clients. More companies are now looking to redirect some of their off the page budget to outdoor advertising. Anything from bus backs, sports perimeter, train stations, 48 sheet posters, taxis and roundabout sponsorship. This outdoor activity will supplement your existing off the page work and will help to generate you more enquiries.
02nd May
For any business, your brand really is one of the biggest assets, and if you’ve got it right, it will be distinctive, memorable, vibrant and exciting.
25th Apr
Gaining a detailed insight into your current customers can help to identify where you can find new customers.
By profiling your existing client base you can then see where other similar consumers live and you can then target them with advertising and direct marketing. You can use a system called ‘Geodemographics’ to do this.
04th Apr
The weather has turned and the sun has disappeared, so we thought we would put up a short brand quiz for you to have a go at and cheer your day up! Simply answer the following questions and find out how much brand knowledge you have. Answers are at the bottom, so no cheating!
13th Mar
Lovell, the UK’s leading provider of affordable housing, has just announced a new corporate identity for the business. The new brand was conceived, designed and implemented by b1 Group and will help take the Lovell business forward and into the next chapter of its development as a major construction group and affordable housing specialist.
09th Mar
For any business, your brand is your strongest asset. Customers learn to believe and trust brands, and in turn give them loyalty, repeat custom and recommend them to other customers. As you build a brand it becomes widely recognised, respected and will often be the natural choice for customers.
05th Mar
The aim of every business should be to create and maintain great relationships with all clients, and to turn these clients into fans. The very best type of recommendation is that of a happy customer, and existing clients are the best source of new business. A loyal happy client base is the foundation of every successful organisation and with the right attitude; systems and processes in place, excellent customer care and service can become a reality. Here are our top 25 tips for developing great customer relationships:
03rd Feb
A brand is far more than a logo, strapline or colour scheme. It is every action your company takes and every contact you have with your clients.
Your brand identity is the promise you make – your actions must live up to that promise.
23rd Jan
We had a hunt on Facebook to see which welcome pages were the best and why. Below is our top ten…
12th Dec
At b1 we share several accounts with other creative agencies, and we never forget that it’s a team game.
The fact is, many clients recognise the benefits of employing multiple agencies to assist to the promotion of their brand. They may choose to employ a specialist web or PR agency to work alongside their brand consultants for added specialist skills.
09th Dec
Merry Christmas to everyone, and a Happy New Year.
07th Dec
As the UK recession looks set to continue well into 2012 and beyond, it’s never been more important to siege every single sales opportunity.
In a shrinking market it becomes vital to grow market share and win business from the competition.
02nd Dec
With the New Year comes optimism and the perfect opportunity to plan for the future growth of our businesses.
I cannot stress enough the importance of planning. A business without a plan really is like a ship without a rudder and it will never achieve its real value.
As business leaders we owe it to our staff and to ourselves to develop a real and meaningful game plan. How else can we assess and evaluate where we are, how we are doing and what needs to change? The game plan is our whole reason for being in business!
25th Nov
Every week, we meet new clients who come to us for help and advice in how to grow their business. Most of these clients have no process in place for the acquisition of new customers and find themselves relying upon networking and referrals as their sole source of new business.
15th Nov
I was one of many students who graduated from University this week after completing my four year degree – hurrah! That’s my student days over and I was back to work as an Account Manager here at b1 the following day, a job I started just a month after finishing my course in May. Many of my fellow graduates however, aren’t so lucky. The media are constantly saying how students struggle to find employment after finishing University, and believe me – they’re not lying! It is really tough but there ARE things you can do to get on the career ladder, despite the recent recession. I want to briefly tell you my story…
24th Oct
Advertising sells when done correctly. Why then do so many businesses fail to get the basics right? With over 30 years experience in advertising off the page for leading brands both business to business and business to consumer, here’s a formula that will tighten up your ads, give your message great clarity and hold people long enough to digest and retain your message.
20th Oct
For any business, one of the most important considerations to make is the way your company will look to the outside world. This is your brand. And with hundreds of brands on view every minute of every day, its so vital that yours stands out.
“You should look and act today like the business you want it to be. Your brand is everything you do and should reflect what your business stands for.”
19th Oct
Colour can have huge implications on your design, logo or publications. Make sure you hit the right note…
White symbolises purity and truthfulness. It is contemporary and clinical. It’s the best web background colour. It encourages us to clear clutter or obstacles.
17th Oct
Every year b1 creates over 20 new business brands and ensures that they launch successfully. This month introduces Stone & Earth – an exclusive consumer brand based in Worcestershire supplying stunning tiles for beautiful homes.
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