b1 Group is a full service print management agency with expertise across a broad range of disciplines. Our clients find that when they work with b1, all of their marketing and design needs are handled consistently. We thrive on high standards and our work is always impactful and on brand.
11th May
A great brand needs exposure and repetition if it is to grow in stature and attract a following of loyal customers. One of the most common forms of brand building is off the page advertising, whether it be in newspapers or magazines. This helps to keep the company name and brand in front of all prospective clients. More companies are now looking to redirect some of their off the page budget to outdoor advertising. Anything from bus backs, sports perimeter, train stations, 48 sheet posters, taxis and roundabout sponsorship. This outdoor activity will supplement your existing off the page work and will help to generate you more enquiries.
16th Jan
With so many brochures printed by so many companies all competing to win the same business its never been as important to make your business stand out from the crowd.
09th Dec
Merry Christmas to everyone, and a Happy New Year.
07th Dec
As the UK recession looks set to continue well into 2012 and beyond, it’s never been more important to siege every single sales opportunity.
In a shrinking market it becomes vital to grow market share and win business from the competition.
02nd Dec
With the New Year comes optimism and the perfect opportunity to plan for the future growth of our businesses.
I cannot stress enough the importance of planning. A business without a plan really is like a ship without a rudder and it will never achieve its real value.
As business leaders we owe it to our staff and to ourselves to develop a real and meaningful game plan. How else can we assess and evaluate where we are, how we are doing and what needs to change? The game plan is our whole reason for being in business!
29th Nov
I recently attended a show at the NEC and was hit by a number of QR codes. They were everywhere – signage, point of sale stands, t-shirts, hand outs and simply printed and stuck onto stands. I was then also struck by the number of people scanning them – it was good to see!
29th Nov
I recently had a discussion with a client about a mail drop, which failed to generate sufficient enquiries. The client was surprised – I was not.
15th Nov
I was one of many students who graduated from University this week after completing my four year degree – hurrah! That’s my student days over and I was back to work as an Account Manager here at b1 the following day, a job I started just a month after finishing my course in May. Many of my fellow graduates however, aren’t so lucky. The media are constantly saying how students struggle to find employment after finishing University, and believe me – they’re not lying! It is really tough but there ARE things you can do to get on the career ladder, despite the recent recession. I want to briefly tell you my story…
15th Nov
Photography is key in any marketing piece, ever heard the saying that ‘a picture paint’s a thousand words’? Well it’s true. In the education industry, photos need to be striking and make the right impression. If a potential parent see’s some stunning photos of students enjoying themselves, engaging with each other, in deep thought during a lesson – looking like they never want to leave the school, then the parents are more likely to send their children to your school.
31st Oct
With so many brochures printed by so many companies all competing to win the same business its never been so important to make your business stand out from the crowd.
If you take extra care over the presentation of your company literature it speaks volumes about the type of organisation you are – quality, attention to detail, clever, caring, innovative, different. If these are some of the values that you’d like to present to your customers and prospects, here are some tips that will help to make your business stand out and get noticed.
14th Oct
Whatever the size of your company, your corporate image has a big impact on the way your brand is seen and interpreted by your customers. A carefully considered design that is kept consistent through all marketing materials can help customers to understand your brand and what it represents.
14th Oct
Before companies can start to explore the innovations in print, first they must embrace and consider the whole print process. The paper stock plays a huge part – the wide variety of weights and coatings can be overwhelming, but give some thought to the end result you’re trying to achieve and ask yourself if the paper stock will work with the overall design and message.
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