July 08 – Adroit Rebrands

Following the acquisition and move to a new Headquarters building, b1 has designed a striking new logo and identity for Adroit; the civil, mechanical and electrical engineering group.

Working closely with the Adroit management team the rebranding exercise began with a detailed review of the business, its proposition, values and vision for the future.  "Our task", says Sarah Nesbitt of b1, "was to develop an identity which positioned Adroit for the future".

The new look developed for Adroit will now be rolled out across literature, website and vehicle liveries.