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The country’s leading provider of affordable homes has turned to b1 to mastermind its strategic advertising.
Lovell based in Tamworth work with housing associations and local authorities to provide mixed tenure developments at the cutting edge of regeneration.
"Our role will be to develop the concepts and templates to ensure a consistent and strategic approach whilst the day-to-day delivery will remain with Lovell’s regional teams," said b1 managing director Jason Manning. Lovell operates from nine regional offices in England, Wales and Scotland.
"Winning this work is excellent news and takes forward our relationship with Lovell. It also further demonstrates our expertise in this field. It is good to be involved with a company that really is helping to transform peoples lives by improving the environment in which they live.
The move was welcomed by Stewart Davenport, managing director of Lovell, who said it continued a long-standing partnerships with b1. "We have worked with b1 in the past and been impressed with their innovative approach combined with an understanding of our sector and customers."
B1 has a portfolio of building and construction industry clients including Tarmac and regeneration company Compendium.
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