June 08 - So Smooth

B1 has implemented a sales promotion campaign for Kenwood aimed at selling Smoothie To Go smoothie makers.

The campaign features 6 sheet posters, off the page advertising and literature and will target active, healthy individuals across the UK.

"Our work covers many disciplines here at b1, says Jason Manning, Managing Director of b1, from the creative concept through to media buying. The campaign is fresh, lively and really promotes the healthy benefits of making your own smoothies every day".

Smoothie to Go is a great gift idea and can be found in all major retailers. The advertising will run throughout the summer in leading health and lifestyle titles. The 6 sheet posters are to be placed throughout the UK and at Virgin Active and Fitness First gyms.