B1 wins Essential
re-brand!

B1 - the creative design agency, has been selected to re-brand Essential Marketer, one of the UK’s fastest growing Search Engine Optimisation (SEO) specialists, the re-branding process, which begins immediately will be a major undertaking for b1 who have a wealth of experience in this field.

We will be looking at the brand vision for Essential – analysing the business they are in and the possibilities. This will help us to understand their brand essence – the single most important ingredient that makes their business stand out from the crowd, and their brand positioning – how they will be filling a gap in the market and adding value that is not easily eroded by competitors. Once this research has been undertaken we will be creatively exploring and testing new names and creating a compelling brand identity that includes the logo, typography, colour palette, and a comprehensive usage manual to ensue the brand is consistently applied and brand messages are consistently conveyed to each and every target audience.

“We chose b1 for this most important of tasks because they quickly demonstrated an understanding of our business and what we want to achieve. B1 understand how to build brands and have an obvious creative flair, coupled with real commercial acumen.” says Steve Feeney, Chief Executive of Essential Marketer. “Essential Marketer has a fantastic proposition and the expertise to dramatically raise the profile of any website. I am thrilled that we will be working with Essential and helping them to build their brand and grow their business.” says Jason Manning of b1. To find out more about Essential Marketer search for "SEO Birmingham" in Google.