B1 Group. Direct Marketing Solutions in Birmingham.

Take your marketing direct to your audience. B1 Group Direct Marketing.

Direct marketing, by definition, offers two key benefits to our customers. Firstly, as it often demands a direct response, the return on investment is made relatively quickly. Secondly the positive results can be measured to establish if the creative treatment is working. On the flip side, many direct marketing channels run the risk of being perceived as a nuisance and will be labeled “Junk” or “Spam” and could be detrimental to the perception of your brand. At B1 Group we only look at the direct Marketing Channels - Direct Mail, Telemarketing, E-mail Marketing, Leaflet Drops and Broadcast Faxing to name a few - with a view to including them within an integrated marketing campaign. Used in this way they are a valuable method of increasing sales and creating brand awareness. Carefully controlled they can have very positive effects on the perceived value of your brand.