D&A

When Dollond & Aitchison were opening their new flagship store in Regent Street, they needed a sharp, incisive campaign targeted exclusively at the London consumer. The London Underground was chosen as the most cost-effective method of targeting the market, and a poster campaign was implemented across the network at strategic stations. B1 produced an eyecatching, witty campaign which was extremely effective and resulted in huge footfall at the store both in the initial opening period and in the subsequent weeks. This ensured that the opening was a huge success.