Tarmac

Tarmac advertising encompasses a broad spectrum of both product and corporate ads across a wide range of market sectors. The advertising was previously produced in a variety of styles, and needed to be consolidated into a single and consistent style to protect the Tarmac brand. B1 successfully devised and implemented a strategy which produced consistency across all the Tarmac advertising. This was achieved by consolidating both the visual elements and formulating a tone of voice which worked.