web services

Generating traffic to your website is not enough to ensure high volumes of sales, leads or actions.

Web Services

Website Conversions: Making Your Visitors Take Action

We guarantee that the usability, structure and content of your site are entirely geared to the visitor experience.

Your potential customer must find it easy to find what they want and knowing how to proceed must be obvious. Content must be written exclusively for the web to cater for a reading style far removed from print media. Visitors have certain expectations and if we move too far away from popular conventions we risk losing out to better equipped sites.

Finally, without an appropriate call to action we will not be effectively driving our visitor down our 'conversion funnel'.

Establishing a conversion rate for the site (visitors/customers) is vital to measuring and improving success.

We do this by analysing visitor behaviour. Where are visitors coming from? What are they looking at and for how long? At what point are they leaving the site? This sort of data can be distilled into a plan of action to improve the visitor experience and enhance your conversion rate.


Please complete this brief form to find out more about our Website Conversions service. Please note that all fields are required.

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Company:
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Please detail your exact requirements below:

For more information, contact Sarah Nesbitt:

01527 557 050
sarahnesbitt@b1group.co.uk

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